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Upcoming Speaking Event: Unicorns, Leprechauns and other Social Media Measurement Myths Busted

2 September 2010, 1:53 pm
I’ll be speaking about social media measurement at the end of September in Baltimore. If you’re in the area I would love the opportunity to meet you, shake your hand, and hear how you are measuring your efforts!

Speaker: Nichole Kelly, Director of Social Media for CareOne Debt Relief Services

Date: Wednesday September 29, 8:00 -9:30 AM

Register ONLINE  now (Click Here)

Description:

Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.

Location: Morton’s in the Sheraton Inner Harbor, 300 S. Charles Street Baltimore 21201 410-547-8255

Parking: in the Sheraton Ramp, $5 with AMA coupon

 

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Additional Resources for How to Measure Social Media Return on Investment for the Complex Sale

13 August 2010, 12:30 pm
Social Media ROI Funnel

Social Media ROI Funnel

Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for? I wrote this post for Social Media Examiner and there is a link to see the whole thing below. But I also wanted to provide you with an example of a full Social Media ROI Dashboard as it wouldn’t fit in the original post. And wait for it…wait for it…I’ve also included a link to download the excel file. So please take a look…read the article…download the dashboard and most importantly, enjoy!

Continue reading ‘Additional Resources for How to Measure Social Media Return on Investment for the Complex Sale’ »

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Getting Published on Social Media Examiner

16 June 2010, 5:27 am

At SXSW @smexaminer sent a tweet asking for contributing authors and I responded. I submitted sample posts from my blog here and included several ideas of what I could write that would be relevent for their readers. They liked my ideas and I wrote my first post. This is just one example of the power of social media. I have to say, I think it was one of my best posts so I’d love it if you took the time to check it out.

4 Ways to Measure Social Media and It’s Impact on Your Brand

Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?

The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.

Check out the full article on Social Media Examiner.

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How Does HootSuite Measure Social Media? Ryan Holmes Shares

19 May 2010, 12:50 pm

I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.

What do you think? How are you measuring now? What do you want to measure but don’t know how? Leave a comment to start a conversation.

This post was written for and is also posted at Folk Media.

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How to Measure Social Media Interview – Maria Ogneva

6 April 2010, 2:55 pm

I caught up with Maria Ogneva, Director of Community for Biz360 at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.

After you watch the video leave a comment below and let me know which category Maria fits in and why…

1) Houdini – all smoke and mirrors

2) Miami Vice – definitely trendsetting

3) CSI – Crime Scene Investigator – so smart with social media measurement that NOTHING gets by.

This interview was conducted for FolkMedia.

Leave a comment below.

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Social Media Measurement Interview with Amber Naslund

29 March 2010, 5:50 pm

I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.


 
After you watch the video leave a comment below and let me know which category Amber fits in and why…

1) Houdini – all smoke and mirrors

2) Miami Vice – definitely trendsetting

3) CSI – Crime Scene Investigator – so smart with social media measurement that NOTHING gets by.

This interview was conducted for FolkMedia.

Leave a comment below.

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Let’s Buzz About Social Media Measurement

26 February 2010, 7:12 am

After my last post on social media measurement I had a nice conversation with several people at the recent #socialmediabaltimore Tweet up.  Joel Witt, over at FolkMedia, and I are all really interested in hearing other peoples opinions, so it’s Friday. How about we buzz about social media measurement?

Personally, I broke it into 5 categories. Exposure, Influence, Engagement, Action/Conversion, and Retention. I have assigned metrics for each of these categories and use a combination of Radian6, Omniture, and custom business intelligence reports to provide the reporting. We are just finally implementing them so I’m so excited to see our first round of reports!

What’s your take? How are you measuring? Join the conversation over at Buzz or add your comments on this post. http://bit.ly/8Ylx25

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5 Categories of Social Media Measurement

21 February 2010, 9:17 am

The big question all marketers are asking: “How DO I Measure Social Media?”

There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next.

Without that, it is hard to say if what you are doing is good, bad, or ugly. This is exacerbated with a certain level of fear of measuring social because it can be difficult to correlate something like Twitter followers to new business.

This is certainly an understandable fear. Just remember that social media is just a tool in your marketing tool kit. If you measure social media using some of the same measurements you’ve always used, it will start to make sense and be easier to justify your efforts.

There are 5 categories in the social media funnel.

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3 Effortless Tips for Restaurants to Profit from Social Media

7 February 2010, 12:35 pm
Restaurant Patrons Go Digital

Restaurant Patrons Go Digital

Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. Many small businesses are grappling with the challenge of not having enough staff to manage social media. Restaurants have a great advantage here, they can let their patrons do the work. With so many web-enabled phones on the market restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 simple tips for restaurants to capitalize on social media.

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AMA Survey Shows Baltimore Marketers Challenged By Measuring Social Media ROI

28 December 2009, 2:13 pm

AMA Baltimore LogoRecently, the Baltimore Chapter of the AMA surveyed its members on key movements within the marketing industry to see how Baltimore marketers are adjusting to the industry’s evolution. The survey resulted in 128 responses from area marketers and paints an interesting picture.
When asked what the biggest challenges Baltimore marketers face in their jobs, responses showed that measurement was leading the pack. However, measurement was broken into a few categories as you can see below.

Biggest Challenges Faced in Jobs

  • 54%: Measuring effectiveness of marketing/market research
  • 37%: Social media ROI
  • 30%: Emerging technologies

This post was written as a guest poster on the AMA Baltimore blog. Click here to see the full post.

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