As web 2.0 is just starting to take hold I’m envisioning what’s next. We have more information than we ever have about our customers and prospects. How are we going to use it to make each experience unique? What if we could turn those progressive customer profiles we are using marketing automation to create into a tag cloud so that we understood what truly drives THAT customer? What if we could use it to drive the web experience to true one-to-one marketing? What if we could use it to deliver dynamically generated content based on the profile and activities we logged for the customer or prospect. It’s Amazon’s personalized recommendations concept flipped upside down, spun around and thrown at you in a website that changes based on what you say you want, distilled by who you say you are, and refined by the actions you take over time. Get ready for web 3.0, it’s coming faster than you may think!
Archive of posts tagged web 3.0
