There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next. Here are 5 categories of social media measurement that help to bring clarity to the minutia.
Archive of posts tagged web 2.0
B2B Marketing| Dynamic Relevant Content will Lead the Way to Web 3.0
As web 2.0 is just starting to take hold I’m envisioning what’s next. We have more information than we ever have about our customers and prospects. How are we going to use it to make each experience unique? What if we could turn those progressive customer profiles we are using marketing automation to create into a tag cloud so that we understood what truly drives THAT customer? What if we could use it to drive the web experience to true one-to-one marketing? What if we could use it to deliver dynamically generated content based on the profile and activities we logged for the customer or prospect. It’s Amazon’s personalized recommendations concept flipped upside down, spun around and thrown at you in a website that changes based on what you say you want, distilled by who you say you are, and refined by the actions you take over time. Get ready for web 3.0, it’s coming faster than you may think!
