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Archive of posts tagged Twitter

Social Media Measurement Interview with Amber Naslund

29 March 2010, 5:50 pm

I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.

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5 Categories of Social Media Measurement

21 February 2010, 9:17 am

There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next. Here are 5 categories of social media measurement that help to bring clarity to the minutia.

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3 Effortless Tips for Restaurants to Profit from Social Media

7 February 2010, 12:35 pm

Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. As many small businesses grapple with having enough staff to manage social media, restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 effortless tips for restaurants to capitalize on social media.

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Has Social Media Affected Traditional Networking?

7 November 2009, 4:51 pm

Using social media tools you can expand your network with people you know and those you don’t know. I see people connecting with new people all around me online. I wonder if it is increasing or decreasing traditional in-person networking.

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Creating A Social Media Value Index

15 August 2009, 2:33 am

The question of the day is how do you measure social media? It’s the question brimming on every marketers mind as we look at how social media will fit into our current marketing mix. So for those of you who are trying to tackle this daunting task, I’ve put together a few tips and a social media value index model that you can use to guide you in the process.

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Is Marketing Integration Just Another Buzz Word?

1 May 2009, 10:06 pm

I truly believe the perception at many companies is that the entire marketing mix does in fact work together because it is the sum of all the inputs that delivers the expected output, right? Sure, but do you want to deliver the sales results you had yesterday for the next 5 years? Or do you want to exceed projections and deliver unprecedented profitability? This blogpost gives you some down and dirty tricks to get you there.

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Why Mid-Size Companies with Conservative Cultures will Fail in Today’s Economy

30 April 2009, 6:10 pm

I’ve spent some time looking at what is happening in the economy and how companies are adjusting. In my career I have seen many different corporate cultures. They have ranged from being nimble and quick to respond to market conditions to bureaucratic and unable to adjust in time. Interestingly, the company’s size did not make this determination but rather it is fueled by the culture that is found within the organization. And mainly that culture is derived from the leaders of the organization. That’s really not rocket science. However, in today’s economy it is imperative that companies are able to quickly react to what’s happening and adjust their actions accordingly. In marketing this is truer than ever before.

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