19 May 2010, 12:50 pm
I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.
6 April 2010, 2:55 pm
I caught up with Maria Ogneva, Director of Community for Biz360 at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
29 March 2010, 5:50 pm
I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
24 October 2009, 11:47 pm
While it is true that tracking ROI in social media is not as clear cut as other channels, you can absolutely track ROI. It does require an engaged IT team to connect your social media monitoring tool (I like Radian6) with your CRM. ROI is extremely important; you’ll never hear me say otherwise. However, there are some misnomers that you need to be aware of if you are getting ready to fight this battle.
15 August 2009, 2:33 am
The question of the day is how do you measure social media? It’s the question brimming on every marketers mind as we look at how social media will fit into our current marketing mix. So for those of you who are trying to tackle this daunting task, I’ve put together a few tips and a social media value index model that you can use to guide you in the process.
24 June 2009, 5:28 pm
I’ve seen a lot of buzz about marketing measurement and marketing ROI on blogs and Twitter lately. There are certainly very good reasons for organizations to put resources behind taking a hard look at the contributions of all of their departments including marketing. The buzz swings all the way to the left with people claiming you can’t measure marketing and back out to the right with here’s how you measure it. What I’ve noticed is even those who claim to be able to measure, haven’t really detailed how. As we are building marketing plans and marketing strategy we must start to include measures of success that we can deliver on.
