Using social media tools you can expand your network with people you know and those you don’t know. I see people connecting with new people all around me online. I wonder if it is increasing or decreasing traditional in-person networking.
Archive of posts tagged Social Media
Has Social Media Affected Traditional Networking?
7 November 2009, 4:51 pm
Filed under Social Media.
Tagged FaceBook, LinkedIn, Networking, Social Media, Twitter, web 2.0
6 Comments
Get Buy In For Social Media
24 October 2009, 11:47 pm
While it is true that tracking ROI in social media is not as clear cut as other channels, you can absolutely track ROI. It does require an engaged IT team to connect your social media monitoring tool (I like Radian6) with your CRM. ROI is extremely important; you’ll never hear me say otherwise. However, there are some misnomers that you need to be aware of if you are getting ready to fight this battle.
Filed under Social Media.
Tagged Innovative Marketing, Return on Marketing Investment, ROI, Social Media, Success Measures
Comment
IMS09 Takeaways
9 October 2009, 1:33 pm
I came to Boston knowing that I was going to meet amazing social media folks and learn some amazing things. What I didn’t know is that I would also develop amazing friendships that I will carry long past the 2 day summit. And that really is the interesting thing isn’t it. We spent 2 days talking about social media and how people are people are using it to exist and participate in conversations where their customers are. We heard case studies, talked with thought leaders, and a lot of authors as it turns out and at the end of the day it all came down to one thing for me.
Filed under Social Media.
Tagged IMS09, Social Media, web 2.0
4 Comments
Creating A Social Media Value Index
15 August 2009, 2:33 am
The question of the day is how do you measure social media? It’s the question brimming on every marketers mind as we look at how social media will fit into our current marketing mix. So for those of you who are trying to tackle this daunting task, I’ve put together a few tips and a social media value index model that you can use to guide you in the process.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter, web 2.0
7 Comments
Is Marketing Integration Just Another Buzz Word?
1 May 2009, 10:06 pm
I truly believe the perception at many companies is that the entire marketing mix does in fact work together because it is the sum of all the inputs that delivers the expected output, right? Sure, but do you want to deliver the sales results you had yesterday for the next 5 years? Or do you want to exceed projections and deliver unprecedented profitability? This blogpost gives you some down and dirty tricks to get you there.
Why Mid-Size Companies with Conservative Cultures will Fail in Today’s Economy
30 April 2009, 6:10 pm
I’ve spent some time looking at what is happening in the economy and how companies are adjusting. In my career I have seen many different corporate cultures. They have ranged from being nimble and quick to respond to market conditions to bureaucratic and unable to adjust in time. Interestingly, the company’s size did not make this determination but rather it is fueled by the culture that is found within the organization. And mainly that culture is derived from the leaders of the organization. That’s really not rocket science. However, in today’s economy it is imperative that companies are able to quickly react to what’s happening and adjust their actions accordingly. In marketing this is truer than ever before.
Filed under Corporate Culture.
Tagged Innovative Marketing, Integrating Marketing and Sales, Sales vs Marketing, Social Media, Twitter
1 Comment
