The down and dirty on measuring social media return on investment (ROI). Includes free excel download of the social media dashboard.
Archive of posts tagged Social Media Measurement
Additional Resources for How to Measure Social Media Return on Investment for the Complex Sale
13 August 2010, 12:30 pm
Getting Published on Social Media Examiner
16 June 2010, 5:27 am
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. Here are a 4 ways you can bring your measurement in line with your goals.
Filed under Social Media.
Tagged Return on Marketing Investment, Social Media, Social Media Examiner, Social Media Measurement
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How Does HootSuite Measure Social Media? Ryan Holmes Shares
19 May 2010, 12:50 pm
I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.
Filed under Social Media.
Tagged ROI, Social Media, Social Media Measurement, Success Measures
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