Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Archive of posts tagged Social Media Examiner
Upcoming Speaking Event: Unicorns, Leprechauns and other Social Media Measurement Myths Busted
2 September 2010, 1:53 pm
Filed under About Me, Social Media.
Tagged Return on Marketing Investment, ROI, Social Media, Social Media Examiner, Success Measures
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Additional Resources for How to Measure Social Media Return on Investment for the Complex Sale
13 August 2010, 12:30 pm
The down and dirty on measuring social media return on investment (ROI). Includes free excel download of the social media dashboard.
Getting Published on Social Media Examiner
16 June 2010, 5:27 am
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. Here are a 4 ways you can bring your measurement in line with your goals.
Filed under Social Media.
Tagged Return on Marketing Investment, Social Media, Social Media Examiner, Social Media Measurement
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