I truly believe the perception at many companies is that the entire marketing mix does in fact work together because it is the sum of all the inputs that delivers the expected output, right? Sure, but do you want to deliver the sales results you had yesterday for the next 5 years? Or do you want to exceed projections and deliver unprecedented profitability? This blogpost gives you some down and dirty tricks to get you there.
Archive of posts tagged Sales vs Marketing
Why Mid-Size Companies with Conservative Cultures will Fail in Today’s Economy
30 April 2009, 6:10 pm
I’ve spent some time looking at what is happening in the economy and how companies are adjusting. In my career I have seen many different corporate cultures. They have ranged from being nimble and quick to respond to market conditions to bureaucratic and unable to adjust in time. Interestingly, the company’s size did not make this determination but rather it is fueled by the culture that is found within the organization. And mainly that culture is derived from the leaders of the organization. That’s really not rocket science. However, in today’s economy it is imperative that companies are able to quickly react to what’s happening and adjust their actions accordingly. In marketing this is truer than ever before.
Filed under Corporate Culture.
Tagged Innovative Marketing, Integrating Marketing and Sales, Sales vs Marketing, Social Media, Twitter
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