Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. Here are a 4 ways you can bring your measurement in line with your goals.
Archive of posts tagged Return on Marketing Investment
Return on Marketing Investment Measurement that Works
I’ve seen a lot of buzz about marketing measurement and marketing ROI on blogs and Twitter lately. There are certainly very good reasons for organizations to put resources behind taking a hard look at the contributions of all of their departments including marketing. The buzz swings all the way to the left with people claiming you can’t measure marketing and back out to the right with here’s how you measure it. What I’ve noticed is even those who claim to be able to measure, haven’t really detailed how. As we are building marketing plans and marketing strategy we must start to include measures of success that we can deliver on.
B2B Marketing| Dynamic Relevant Content will Lead the Way to Web 3.0
As web 2.0 is just starting to take hold I’m envisioning what’s next. We have more information than we ever have about our customers and prospects. How are we going to use it to make each experience unique? What if we could turn those progressive customer profiles we are using marketing automation to create into a tag cloud so that we understood what truly drives THAT customer? What if we could use it to drive the web experience to true one-to-one marketing? What if we could use it to deliver dynamically generated content based on the profile and activities we logged for the customer or prospect. It’s Amazon’s personalized recommendations concept flipped upside down, spun around and thrown at you in a website that changes based on what you say you want, distilled by who you say you are, and refined by the actions you take over time. Get ready for web 3.0, it’s coming faster than you may think!
