I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
Archive of posts tagged FaceBook
Social Media Measurement Interview with Amber Naslund
29 March 2010, 5:50 pm
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, FaceBook, LinkedIn, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter
1 Comment
5 Categories of Social Media Measurement
21 February 2010, 9:17 am
There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next. Here are 5 categories of social media measurement that help to bring clarity to the minutia.
Filed under Social Media.
Tagged FaceBook, marketing strategy, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter, web 2.0
7 Comments
3 Effortless Tips for Restaurants to Profit from Social Media
7 February 2010, 12:35 pm
Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. As many small businesses grapple with having enough staff to manage social media, restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 effortless tips for restaurants to capitalize on social media.
Filed under Social Media.
Tagged FaceBook, FourSquare, GoWalla, Innovative Marketing, marketing strategy, Small Business, Social Media, Twitter
7 Comments
Has Social Media Affected Traditional Networking?
7 November 2009, 4:51 pm
Using social media tools you can expand your network with people you know and those you don’t know. I see people connecting with new people all around me online. I wonder if it is increasing or decreasing traditional in-person networking.
Filed under Social Media.
Tagged FaceBook, LinkedIn, Networking, Social Media, Twitter, web 2.0
6 Comments
