I caught up with Maria Ogneva, Director of Community for Biz360 at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
Archive of posts tagged Customer Acquisition
How to Measure Social Media Interview – Maria Ogneva
6 April 2010, 2:55 pm
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures
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Social Media Measurement Interview with Amber Naslund
29 March 2010, 5:50 pm
I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, FaceBook, LinkedIn, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter
1 Comment
Creating A Social Media Value Index
15 August 2009, 2:33 am
The question of the day is how do you measure social media? It’s the question brimming on every marketers mind as we look at how social media will fit into our current marketing mix. So for those of you who are trying to tackle this daunting task, I’ve put together a few tips and a social media value index model that you can use to guide you in the process.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter, web 2.0
7 Comments
Is Marketing Integration Just Another Buzz Word?
1 May 2009, 10:06 pm
I truly believe the perception at many companies is that the entire marketing mix does in fact work together because it is the sum of all the inputs that delivers the expected output, right? Sure, but do you want to deliver the sales results you had yesterday for the next 5 years? Or do you want to exceed projections and deliver unprecedented profitability? This blogpost gives you some down and dirty tricks to get you there.
