After my last post on social media measurement I had a nice conversation with several people at the recent #socialmediabaltimore Tweet up.  Joel Witt, over at FolkMedia, and I are all really interested in hearing other peoples opinions, so it’s Friday. How about we buzz about social media measurement?

Personally, I broke it into 5 categories. Exposure, Influence, Engagement, Action/Conversion, and Retention. I have assigned metrics for each of these categories and use a combination of Radian6, Omniture, and custom business intelligence reports to provide the reporting. We are just finally implementing them so I’m so excited to see our first round of reports!

What’s your take? How are you measuring? Join the conversation over at Buzz or add your comments on this post. http://bit.ly/8Ylx25