Using social media tools you can expand your network with people you know and those you don’t know. I see people connecting with new people all around me online. I wonder if it is increasing or decreasing traditional in-person networking.
Archive of posts filed under the Social Media category.
Has Social Media Affected Traditional Networking?
7 November 2009, 4:51 pm
Filed under Social Media.
Tagged FaceBook, LinkedIn, Networking, Social Media, Twitter, web 2.0
6 Comments
Get Buy In For Social Media
24 October 2009, 11:47 pm
While it is true that tracking ROI in social media is not as clear cut as other channels, you can absolutely track ROI. It does require an engaged IT team to connect your social media monitoring tool (I like Radian6) with your CRM. ROI is extremely important; you’ll never hear me say otherwise. However, there are some misnomers that you need to be aware of if you are getting ready to fight this battle.
Filed under Social Media.
Tagged Innovative Marketing, Return on Marketing Investment, ROI, Social Media, Success Measures
Comment
IMS09 Takeaways
9 October 2009, 1:33 pm
I came to Boston knowing that I was going to meet amazing social media folks and learn some amazing things. What I didn’t know is that I would also develop amazing friendships that I will carry long past the 2 day summit. And that really is the interesting thing isn’t it. We spent 2 days talking about social media and how people are people are using it to exist and participate in conversations where their customers are. We heard case studies, talked with thought leaders, and a lot of authors as it turns out and at the end of the day it all came down to one thing for me.
Filed under Social Media.
Tagged IMS09, Social Media, web 2.0
4 Comments
Creating A Social Media Value Index
15 August 2009, 2:33 am
The question of the day is how do you measure social media? It’s the question brimming on every marketers mind as we look at how social media will fit into our current marketing mix. So for those of you who are trying to tackle this daunting task, I’ve put together a few tips and a social media value index model that you can use to guide you in the process.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter, web 2.0
7 Comments
