Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. Here are a 4 ways you can bring your measurement in line with your goals.
Archive of posts filed under the Social Media category.
Getting Published on Social Media Examiner
16 June 2010, 5:27 am
Filed under Social Media.
Tagged Return on Marketing Investment, Social Media, Social Media Examiner, Social Media Measurement
1 Comment
How Does HootSuite Measure Social Media? Ryan Holmes Shares
19 May 2010, 12:50 pm
I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.
Filed under Social Media.
Tagged ROI, Social Media, Social Media Measurement, Success Measures
Comment
How to Measure Social Media Interview – Maria Ogneva
6 April 2010, 2:55 pm
I caught up with Maria Ogneva, Director of Community for Biz360 at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures
Comment
Social Media Measurement Interview with Amber Naslund
29 March 2010, 5:50 pm
I caught up with Amber Naslund, Director of Community for Radian6, at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.
Filed under Social Media.
Tagged Brand Awareness, Customer Acquisition, Customer Retention, FaceBook, LinkedIn, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter
1 Comment
5 Categories of Social Media Measurement
21 February 2010, 9:17 am
There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next. Here are 5 categories of social media measurement that help to bring clarity to the minutia.
Filed under Social Media.
Tagged FaceBook, marketing strategy, Return on Marketing Investment, ROI, Social Media, Success Measures, Twitter, web 2.0
7 Comments
3 Effortless Tips for Restaurants to Profit from Social Media
7 February 2010, 12:35 pm
Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. As many small businesses grapple with having enough staff to manage social media, restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 effortless tips for restaurants to capitalize on social media.
Filed under Social Media.
Tagged FaceBook, FourSquare, GoWalla, Innovative Marketing, marketing strategy, Small Business, Social Media, Twitter
7 Comments
AMA Survey Shows Baltimore Marketers Challenged By Measuring Social Media ROI
28 December 2009, 2:13 pm
Recently, the Baltimore Chapter of the AMA surveyed its members on key movements within the marketing industry to see how Baltimore marketers are adjusting to the industry’s evolution. The survey resulted in 128 responses from area marketers and paints an interesting picture of the impact social media is having on area marketers.
Filed under Social Media.
Tagged ROI, Social Media
1 Comment
Universities Failing to Deliver – Students Left Holding the Bag
22 November 2009, 2:49 pm
Marketing and Public Relations Undergraduate students are less prepared than ever to enter the workforce. As these two industries rapidly change so too should the education system that supplies the industry with the human resources to do the job. The education system has long been known as a slow turning ship, but it seems as though most universities have forgotten their primary job.
Filed under Corporate Culture, Education, Social Media.
Tagged Education, Social Media
Comment
Has Social Media Affected Traditional Networking?
7 November 2009, 4:51 pm
Using social media tools you can expand your network with people you know and those you don’t know. I see people connecting with new people all around me online. I wonder if it is increasing or decreasing traditional in-person networking.
Filed under Social Media.
Tagged FaceBook, LinkedIn, Networking, Social Media, Twitter, web 2.0
6 Comments
Get Buy In For Social Media
24 October 2009, 11:47 pm
While it is true that tracking ROI in social media is not as clear cut as other channels, you can absolutely track ROI. It does require an engaged IT team to connect your social media monitoring tool (I like Radian6) with your CRM. ROI is extremely important; you’ll never hear me say otherwise. However, there are some misnomers that you need to be aware of if you are getting ready to fight this battle.
Filed under Social Media.
Tagged Innovative Marketing, Return on Marketing Investment, ROI, Social Media, Success Measures
Comment
