I’ve seen a lot of buzz about marketing measurement and marketing ROI on blogs and Twitter lately. There are certainly very good reasons for organizations to put resources behind taking a hard look at the contributions of all of their departments including marketing. The buzz swings all the way to the left with people claiming you can’t measure marketing and back out to the right with here’s how you measure it. What I’ve noticed is even those who claim to be able to measure, haven’t really detailed how. As we are building marketing plans and marketing strategy we must start to include measures of success that we can deliver on.
Archive of posts filed under the Marketing Operations category.
Cutting the Fat out of Marketing Using Workflow Analysis and Risk Assessment to Increase Operational Efficiency
Recently, I undertook a project to review process and workflow within my department as the time it was taking to complete projects has been on the rise. Like many of you I’m trying to do more work, with less people and efficiency has become king! I’ve become a bit of an expert as this because this has been a challenge for most of the companies I’ve worked for. I’ve created a systematic approach to cutting out the fat that others may benefit from, so I thought I’d share.
A Picture Says a Thousands Words| Documenting Your Workflows.
Here is the process I use to document workflows. It’s not perfect, but I find it to be fairly effective.
Supplies:
A very large roll of brown craft paper
Several packs of different colored Post-Its
Roll of string or that curly ribbon for gifts
Scissors
Sharpies – The wider the better – But needs to write legibly on said Post-Its
Tape
Three-ring binder
Three-hole [...]
