After my last post on social media measurement I had a nice conversation with several people at the recent #socialmediabaltimore Tweet up. Joel Witt, over at FolkMedia, and I are all really interested in hearing other peoples opinions, so it’s Friday. How about we buzz about social media measurement?
Personally, I broke it into 5 categories. Exposure, Influence, Engagement, Action/Conversion, and Retention. I have assigned metrics for each of these categories and use a combination of Radian6, Omniture, and custom business intelligence reports to provide the reporting. We are just finally implementing them so I’m so excited to see our first round of reports!
What’s your take? How are you measuring? Join the conversation over at Buzz or add your comments on this post. http://bit.ly/8Ylx25
Hey, Nichole!
It seems like you all are on the right track with your social media measurement. No matter what breakouts a company uses to create reports, determine KPI’s, or define success – they all have to tie back to their business goals. I’m happy to see that you all have put so much thought into your programs and measurements!
Cheers!
Katie Morse
Community Manager | Radian6
@misskatiemo
http://www.radian6.com
Katie,
Thank you for taking the time to post a comment. I’m glad you think I’m on the right track. I’ll admit sometimes it is easier than it sounds, but I’ve found that this model has worked consistently in every situation I’ve run into for a corporate enterprise. But I’m sure there are holes to be found! BTW- The new widget wizard is AMAZING in the latest release! I love it.
Nichole